The Challenge

During COVID, the farm:

• Could not host traditional in-person events

• Needed to serve the community safely

• Required additional revenue to sustain operations

The Strategy

I collaborated with the founder to create a drive-through Halloween experience that:

• Preserved safety

• Created a high-quality, memorable experience

• Leveraged sponsorships to fund production

Execution

• Co-developed the event concept and financial plan

• Turned vendors into a decorating competition to ensure high-quality visuals

• Managed sponsor outreach and communications

• Led social media marketing and promotion

• Secured media coverage

• Oversaw logistics for participant flow and experience

Results & Impact

• 20+ sponsors and vendors

• Sold out 100 cars per night (200 total)

• Raised $2,500 for the organization

• Strengthened the farm’s visibility and community goodwill