An ongoing partnership where I help identify marketing opportunities, shape narrative and brand voice, and lead cohesive campaigns across digital, experiential, and partnership channels.
"Nicki has been a tremendous help to me. I'm so impressed by her creative ideas and marketing tricks. Her expertise has been invaluable."
-HopeWell Pediatrics
Best for
Founder-led or small organizations that aren't ready to add a full-time hire, but need a senior creative/marketing leader who can identify opportunities, shape the story, and guide cohesive campaigns.
This is a good fit if:
You're in a season of growth or transition and marketing feels scattered
You’re doing marketing, but it doesn’t feel cohesive or clearly defined
Campaigns and ideas stall because no one owns the creative direction
You have a marketing coordinator or small team, but they need a clear lead
You want ownership and follow-through, not just ideas and brainstorming
My work is tailored, but often includes:
Identifying marketing opportunities and developing campaign concepts
Shaping narrative, positioning, and brand voice
Leading cohesive campaigns across digital, experiential, and partnership channels
Choosing the right channels for the message (PR, print, social, collaborations, events)
Creating clear creative direction your team can execute (briefs, messaging, sample copy, content themes)
Strategy and working sessions (to set direction and make decisions)
Async review and feedback on work in progress (messaging, content drafts, campaign plans, creative)
Opportunity and channel guidance (what to focus on, what to drop, where to show up)
Campaign direction (themes, angles, key messages, calls-to-action)
Ongoing progress updates with decisions made, next steps, and what's moving
Light creative support for key marketing assets and starter templates for graphics, email, and core marketing copy
Outcomes
A clear narrative and brand voice across platforms
Stronger marketing clarity for your team, including marketing plans that create a repeatable rhythm
Better alignment between company goals and what goes out into the world
Consistent forward motion with a creative lead who can think and move things forward