The Challenge
My town lacked a community theatre, but launching one traditionally required:

• A dedicated venue

• Significant startup capital

• Nonprofit status and board governance

• Ongoing licensing and overhead

These barriers made immediate launch unrealistic, despite strong community interest in the arts.

The Strategy
I reimagined “community theatre” as a mobile, partnership-driven experience:

• Performances hosted inside existing local businesses

• Original scripts to eliminate licensing costs

• Revenue flowing to partners while building our brand visibility

• A social-group structure to test demand before formal expansion

Execution

• Wrote and produced original theatrical works

• Designed immersive, site-specific performances

• Coordinated lighting, sound, staging, and audience flow using low-cost tech solutions

• Built partnerships with local businesses (wine shop, historic inn)

• Led branding, graphic design, social media, ticketing, and promotions

• Secured local media coverage through targeted outreach

Results & Impact

3 productions in first year

Wine-tasting theatre event:

• • Sold out

  • Generated $2,250+ for business partner over two days
    
    

Immersive ghost-story walkthrough:

• • 6 sold-out shows

  • 180 attendees

  • $3,600 in ticket revenue
    
    

Group commissioned by the town for Christmas caroling event, leading to paid performance requests at local businesses.

Earned media placements in:

• • JNow Magazine 

  • The Johnstonian News

  • Down Home Dirt Podcast

Why This Matters
This project demonstrates my ability to:

• Identify structural barriers

• Design alternative business models

• Create original IP

• Execute end-to-end production

• Drive revenue and earned media simultaneously